{"id":7375,"date":"2010-03-31T10:26:07","date_gmt":"2010-03-31T08:26:07","guid":{"rendered":"http:\/\/konsumpf.de\/?p=7375"},"modified":"2010-03-31T10:26:21","modified_gmt":"2010-03-31T08:26:21","slug":"the-artvertiser-%e2%80%93%c2%a0kunst-statt-reklame","status":"publish","type":"post","link":"https:\/\/konsumpf.de\/?p=7375","title":{"rendered":"The Artvertiser \u2013\u00a0Kunst statt Reklame"},"content":{"rendered":"

Werbetreibende begreifen sich selbst ja gerne auch als (verhinderte) K\u00fcnstler. Nur schade, dass ihre Endprodukte in der Regel nichts mit Kunst oder Kultur zu tun haben, sondern eben doch nur Gebrauchsdesign darstellen, das dem Abverkauf von Produkten dient oder sch\u00e4bige Firmen mit einem schillernden Imagem\u00e4ntelchen versehen soll. So erscheint der Gedanke der Mannen von The Artvertiser<\/strong><\/a> durchaus logisch \u2013 die Idee des vom Internetbrowser bekannten Adblockers auf das reale Leben zu \u00fcbertragen und daf\u00fcr zu sorgen, dass \u00fcberall dort, wo einem Reklame ins Gesicht springt, Kunst zu sehen ist. Wie das funktioniert? So:<\/p>\n

The Artvertiser is an urban, hand-held Augmented Reality<\/span> Improved Reality project that re-purposes street advertisements as a surface for exhibiting art. The project was initiated by Julian Oliver<\/a> in February 2008 and is being developed in collaboration with Clara Boj, Diego Diaz<\/a> and Damian Stewart<\/a>.<\/p>\n

The Artvertiser considers Puerta del Sol Madrid, Times Square New York, Shibuya Tokyo and other sites dense with advertisements as potential exhibition space. An instrument of conversion and reclamation, The Artvertiser situates the ‘read-only’, proprietary imagery of our public spaces as a ‘read-write’ platform for the presentation of non-proprietary, critically engaging content.<\/p>\n

Product Re-Placement<\/h1>\n<\/blockquote>\n

The Artvertiser software is trained to recognise individual advertisements, each of which become a virtual ‘canvas’ on which an artist can exhibit images or video when viewed through the hand-held device.<\/p><\/blockquote>\n

After training, when ever the advertisement is exposed to the device, the chosen art will appear instead. It doesn’t matter whether the advertisement is on a building, in a magazine or on the side of a vehicle.<\/p><\/blockquote>\n

Sch\u00f6n w\u00e4r’s, wenn solch ein Apparat tats\u00e4chlich, \u00fcber den reinen Rahmen als Kunstaktion hinaus, in unser Leben tr\u00e4te… (Danke an den Blog von Michael Wenzl<\/a> f\u00fcr den Tipp!)<\/p>\n

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Artvertising Berlin, Transmediale 2010<\/a> from Julian Oliver<\/a> on Vimeo<\/a>.<\/p>\n

Verwandte Beitr\u00e4ge:<\/h3>